Unicorn Asset Management is an independent asset manager founded in 2000, specialising in UK equities with a focus on small and mid-sized companies. Based at the Charterhouse in the City of London, Unicorn’s experienced team takes a long-term, high-conviction approach, underpinned by in-house, fundamental bottom-up research to identify quality businesses and deliver superior returns for investors.

Figaro Brands led a comprehensive rebrand of Unicorn, developing a new brand identity, brand architecture, guidelines, and applications. Figaro Brands also designed and delivered two new websites for the business.