B-FLEXION is a private, entrepreneurial investment firm that partners with sophisticated capital to pursue the shared objective of creating exceptional, long-term value across generations, while contributing positively to society. The firm operates offices across Europe and the United States.

Figaro Brands developed B-FLEXION’s brand identity, followed by comprehensive brand guidelines and the design of a range of communications materials.

Following the successful launch of B-FLEXION, Figaro Brands developed the brand identity for B-HIVE, the business’s dedicated IT support team. The B-HIVE identity was designed to align seamlessly with the wider B-FLEXION ecosystem while clearly conveying the team’s role as a collaborative, responsive, and dependable partner to the organisation.