StrattoOpencell is a successful indoor mobile signal provider in the UK that was acquired by Digital Colony, a global investor in network coverage.
As a long-standing partner of StrattoOpencell and as part of the acquisition strategy, we were asked to develop the name, the identity and communications for a much larger Group of businesses that included Indoor, Outdoor and Mast platforms.
We created the Freshwave Group brand and a positioning that centred on providing mobile network wherever you live, work and play. Everything about the brand was designed to be accessible and simple to understand and install. We continue to work closely with our client as the brand rapidly develops.