NADEC, the National Agricultural Development Company, is one of Saudi Arabia’s largest agribusinesses.

Founded in 1981 to strengthen domestic food production, NADEC is a vertically integrated company producing dairy, juice, fruits, vegetables, olive oil, and meat, supported by large farms, processing facilities, and an extensive distribution network. Publicly traded on the Saudi Stock Exchange, NADEC plays a central role in the Kingdom’s food security strategy and Vision 2030 initiatives.

Figaro Brands partnered with NADEC to create distinctive brand identities for two pioneering new products, TubAirtec and Hydrotec, helping to position them successfully in the market.